52 assets (48 PNG + 4 GIF) across 4 concepts, 12 sizes each. SVG logos, 2x DPI rendering, all files under 150KB.
C1: Considered Homes
Audience: All website visitors 30d (exclude converters 90d) Landing: jacksondwellings.com.au/?utm_source=google&utm_medium=display&utm_campaign=retargeting&utm_content=c1-considered-homes Copy: "Considered homes, crafted in the Macedon Ranges" / CTA: "Browse our work"
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C2: Real Builds, Real Owners
Audience: All website visitors 30d (exclude converters 90d) Landing: jacksondwellings.com.au/projects/?utm_source=google&utm_medium=display&utm_campaign=retargeting&utm_content=c2-real-builds Copy: "Real photos. Real builds. Real owners." / CTA: "See projects"
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C3: Build Cost Estimator
Audience: Website visitors 30d EXCEPT estimator completers 90d AND converters 90d Landing: jacksondwellings.com.au/estimate-your-build/?utm_source=google&utm_medium=display&utm_campaign=retargeting&utm_content=c3-estimator Copy: "Know your build cost. In 1 minute." / CTA: "Try the estimator"
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C4: Built for Macedon Ranges Living
Audience: All website visitors 30d (exclude converters 90d) Landing: jacksondwellings.com.au/projects/?utm_source=google&utm_medium=display&utm_campaign=retargeting&utm_content=c4-mr-living Copy: "Built for Macedon Ranges living" / "Custom homes from $750k. Within an hour of the Macedon Ranges." / CTA: "See what's possible"