Jackson Dwellings - Retargeting Display Ads

52 assets (48 PNG + 4 GIF) across 4 concepts, 12 sizes each. SVG logos, 2x DPI rendering, all files under 150KB.

C1: Considered Homes

Audience: All website visitors 30d (exclude converters 90d)
Landing: jacksondwellings.com.au/?utm_source=google&utm_medium=display&utm_campaign=retargeting&utm_content=c1-considered-homes
Copy: "Considered homes, crafted in the Macedon Ranges" / CTA: "Browse our work"

C2: Real Builds, Real Owners

Audience: All website visitors 30d (exclude converters 90d)
Landing: jacksondwellings.com.au/projects/?utm_source=google&utm_medium=display&utm_campaign=retargeting&utm_content=c2-real-builds
Copy: "Real photos. Real builds. Real owners." / CTA: "See projects"

C3: Build Cost Estimator

Audience: Website visitors 30d EXCEPT estimator completers 90d AND converters 90d
Landing: jacksondwellings.com.au/estimate-your-build/?utm_source=google&utm_medium=display&utm_campaign=retargeting&utm_content=c3-estimator
Copy: "Know your build cost. In 1 minute." / CTA: "Try the estimator"

C4: Built for Macedon Ranges Living

Audience: All website visitors 30d (exclude converters 90d)
Landing: jacksondwellings.com.au/projects/?utm_source=google&utm_medium=display&utm_campaign=retargeting&utm_content=c4-mr-living
Copy: "Built for Macedon Ranges living" / "Custom homes from $750k. Within an hour of the Macedon Ranges." / CTA: "See what's possible"

Side-by-side comparison (same size, all concepts)

300x250 Medium rectangle

728x90 Leaderboard

970x250 Billboard

320x50 Mobile banner

160x600 Skyscraper